McDonald's Corporation: Arch Deluxe campaign

From the 1950s to the 1990s, McDonald's USA stood largely unrivaled as the preeminent American purveyor of fast-food hamburgers.

McDonald's Corporation: Arch Deluxe campaign

Robert Schnakenberg

Overview

From the 1950s to the 1990s, McDonald's USA stood largely unrivaled as the preeminent American purveyor of fast-food hamburgers. Not that it had not faced its share of...