Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: OPNIdea creation: OPN Istanbul Market: Turkey Sector: Restaurants & takeaways Media channels: Online display, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
McDonald’s app is one of the most downloaded apps in Turkey with advantageous prices. Our goals were to increase the usage of the app and offers for university students, high school students, shopping mall employees and white-collar target groups by downloading app and going to the restaurant to use the offer code....