McDonald's: Consumers redefined with data

Adil Yilmaz, Mehmet Ozturk, Kami Vanlioglu

McDonald's, a fast-food restaurant chain, partnered with mobile data company, Veloxity, to gather app usage behaviour and micro-location data in Turkey to introduce the McDonald's app, increase the usage of the app and increase restaurant foot traffic.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: OPNIdea creation: OPN Istanbul Market: Turkey Sector: Restaurants & takeaways Media channels: Online display, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

McDonald’s app is one of the most downloaded apps in Turkey with advantageous prices. Our goals were to increase the usage of the app and offers for university students, high school students, shopping mall employees and white-collar target groups by downloading app and going to the restaurant to use the offer code....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands