McDonald's: Consumers redefined with data
Adil Yilmaz, Mehmet Ozturk, Kami Vanlioglu
McDonald's, a fast-food restaurant chain, partnered with mobile data company, Veloxity, to gather app usage behaviour and micro-location data in Turkey to introduce the McDonald's app, increase the usage of the app and increase restaurant foot traffic.
Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: OPNIdea creation: OPN Istanbul Market: Turkey Sector: Restaurants & takeaways Media channels: Online display, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
McDonald’s...