McDonald's: Consumers redefined with data

McDonald's, a fast-food restaurant chain, partnered with mobile data company, Veloxity, to gather app usage behaviour and micro-location data in Turkey to introduce the McDonald's app, increase the usage of the app and increase restaurant foot traffic.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: OPNIdea creation: OPN Istanbul Market: Turkey Sector: Restaurants & takeaways Media channels: Online display, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

McDonald’s app is one of the most downloaded apps in Turkey with advantageous prices. Our goals were to increase the usage of the app and offers for university students, high school students, shopping mall employees and white-collar target groups by downloading app and going to the restaurant to use the offer code....

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