McDonald’s: Classroom

Fast-food chain McDonald’s grew brand trust in the Philippines by turning its party rooms into McDonald’s Classrooms during the COVID-19 lockdown, and created a new community programme in the process.

Campaign video: McDonald’s – Classroom

Read the full campaign case study

Selected creative: McDonald’s – Classroom

Credits

Agency: Leo Burnett ManilaAccount Director: Rica MedinaAccount Management Director: Judy MedinaAccount Manager: Ricky SantiagoArt Director: Ciara Baello / Reu FerminChief Creative Officer: Raoul PanesChief Strategy Officer: Joy SantosCopywriter: Mako AlonzoCreative Director, Art Director: Roz PatinoDigital Art Director: Gabrielle Santos / Paolo Gallardo / Trinee AltamiranoDigital Copywriter: Hannah Magno / Joel Libo-onDigital Creative Team Head:Arjohn Yabut / Justine Racho / Lorenzo...

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