McDonald's Classroom

Fast-food chain McDonald's grew brand trust in the Philippines by turning its party rooms into McDonald's Classrooms during the COVID-19 lockdown, and created a new community programme in the process.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: Leo Burnett - The PhilippinesIdea creation: Leo Burnett ManilaMarket: AsiaSector: RetailMedia channels:Merchandise & free gifts, Events & experiential, Word of mouth, influencers,...

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