McDonalds Canada: Big Mac Fanatic

In December 2009, McDonalds Canada decided to push their premium product, the Big Mac. Healthy eating trends and severe competition had led to a fall in sales.

McDonalds Canada: Big Mac Fanatic

The Marketing Store


Category: Retail/Direct SalesCountry where program ran: CanadaDate program started/ended: 1st-31st December 2009

Product Description: The primary product for this marketing campaign was the McDonald's Big Mac. McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. The Big Mac is one of McDonald's signature offerings.

Advertiser/Client Name: Mcdonalds Canada


Marketplace Challenge:

The McDonald's Big Mac has long been a steadfast component of the McDonald's product offering and an...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands