McDonald's: Big Good Project

McDonald’s, a fast food chain, increased conversation, sales, and reach in Spain by championing its commitment to helping farmers and struggling families with a sustainable burger.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: McDonald's SpainIdea creation: TBWA\Espana Madrid Market: Spain Sector: Restaurants & takeaways Media channels: Merchandise & free gifts, Social media, Television & Connected TV, Online video, Point-of-purchase, In-store, Outdoor, Out-of-home Budget: 5 - 10 million

Creative assets

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