McDonald's: Big enough to make a difference

McDonald's, a fast food chain, launched the 'Big Enough to Make a Difference' campaign in Sweden to encourage consumers to return to its restaurants.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: Nord DDB, StockholmMedia: OMD, StockholmPR: Prime Weber Shandwick, StockholmMarket: SwedenSector: Restaurants & takeawaysMedia channels:Gaming & in-game advertising, Mobile &...