McDonald's Australia: McDonald's to Macca's: Unlocking the value of a nickname

McDonald's, a QSR, developed a long-term sustainable growth strategy over the course of ten years in Australia to improve the top five drivers of brand preference, increase its return on marketing spend (ROMS), and deliver a larger contribution to incremental sales.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: DDBIdea creation: DDB Sydney Market: Australia Sector: Restaurants & takeaways Media channels: Sponsorship - media, Sponsorship - sports, Point-of-purchase, In-store, Outdoor, Out-of-home, Social media, Merchandise & free gifts, Television & Connected TV Budget: Over 20 million

Campaign video

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