Carrots at Christmas, I think I've heard this one before.
Before we get started, let's first address the "carrot in the room." Yes, this is another awards paper with a carrot as the hero. No, this one doesn't have a cute, alliterative name. But bear with us! You'll be surprised to find out what a versatile vegetable the carrot can be at Christmas.
You might also be thinking, "another McDonald's paper?" Well, dear reader, this is one McDonald's story that has never been told, one that brought out a whole other side of the brand at a crucial...