McDonald’s: Are you #ReindeerReady?

McDonald’s, a quick-service restaurant, re-merchandised a neglected product during its five-year Christmas campaign to establish its role in a seasonal ritual, deepening emotional connection and driving brand love in the UK.

Executive Summary

Carrots at Christmas, I think I've heard this one before.

Before we get started, let's first address the "carrot in the room." Yes, this is another awards paper with a carrot as the hero. No, this one doesn't have a cute, alliterative name. But bear with us! You'll be surprised to find out what a versatile vegetable the carrot can be at Christmas.

You might also be thinking, "another McDonald's paper?" Well, dear reader, this is one McDonald's story that has never been told, one that brought out a whole other side of the brand at a crucial...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands