McDonald's: Anniversary Programme – Cheers to One Year

McDonald's, a fast food restaurant chain, increased order frequency in its app in the UK by creating an algorithm-led campaign that served new product suggestions for customers.

Campaign details

Agency: Armadillo Client: McDonald's Restaurants UK Campaign Name: McDonald's Anniversary Programme: Cheers to One Year

The fast-food giant wanted to create surprise and delight for customers who were celebrating one year on the My McDonald's app, while encouraging them to try more of the menu.

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