McDonald's: 5G fried chicken

Charles, Kit, Arslan

The brand McDonald's hopes to challenge the fried chicken market head-on, and enhance McDonald's brand awareness in the fried chicken market and customers' preferred brand of fried chicken.

Case details

Brand: McDonald's

Brand owner: Golden Arch

Main agency: Shanghai One Star Advertising Co., Ltd., Shanghai Leo Burnett Advertising Co., Ltd.

Put on the market: Shanghai

Delivery time: April 13, 2020-May 31, 2020

Industry: Catering

Media channels:social...

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