McDonald’s – Take a Closer Look

In 2006, McDonald's was facing a profound challenge, as cynics and non-believers still viewed its food with wariness and mistrust despite all it had been doing and saying in relation to the health, quality and nutrition of its products.

McDonald's – Take a Closer Look


Corporate Reputation/ImageDDB New Zealand LtdMcDonald'sTake a Closer Look


Selling burgers is easy. Selling McDonald's to a group of cynics and non-believers is a different proposition...

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