McDonald's – Hüttengaudi

McDonald's wanted to increase its local relevance in Germany and Austria, while focusing on food and fun.

McDonald's – Hüttengaudi

Campaign: HüttengaudiClient: McDonald'sBrand: McDonald's Local Relevance PromotionCategory: FMCG


The overall brief was to develop a new, long-lasting promotional campaign platform for the winter months that would drive McDonald's local relevance, focusing on food and fun, in Germany and Austria.

A new, incremental element of the marketing plan in Germany and Austria – and in adaptation in Luxemburg – had to be launched to prove that global brands can have successful local platforms which drive brand and business strength.

The aims were to:

  • build on consumer demand for more variety...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands