McDonald’s – How one large Eurovision legend, one medium white suit and a small portion of teenage angst came together to give relevance to a whole new generation for McDonald’s

Anne Marie Roche

Teenage life in Ireland had changed dramatically in a few short years, due in large part to the rapid economic growth experienced by the country.
Agency: TBWA\Cawley NeaAuthors: Anne Marie Roche

McDonald's – How one large Eurovision legend, one medium white suit and a small portion of teenage angst came together to give relevance to a whole new generation for McDonald's

1. INTRODUCTION

In the 1980s Irish teens were fed up. Life in pre-Celtic Tiger Ireland, with all its emigration and unemployment, was pretty rubbish. One of the few things Irish teens had to look forward to was ... ahem, winning the Eurovision song contest. Back then, one man stood as a beacon of hope to us Irish – a man who...

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