McDonald's / Spotify: The magical symphony of McFlurry color surprise

McDonald's, the fast food chain, innovated its product to capture a new audience who would purchase the McFlurry in Indoneisa.

Campaign details

Brand: McDonald'sLead Agency: Omnicom Media GroupRegion: APAC

Strategy

Objective

McDonald's, a household name around the globe, is also a highly familiar brand among Indonesian consumers. McFlurry ice cream is the McDonald's fans' favorite dessert. McFlurry is always available in McD, but we want to capture a new audience who will love McFlurry as much as the current audience. Along with the release of Trolls: World Tour, riding the hype and excitement, McDonald's come up with an innovation of McFlurry Magical Color Surprise.

McFlurry Magical Color Surprise has a unique taste and appearance. It...

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