McDonald's / Spotify: The magical symphony of McFlurry color surprise

McDonald's, the fast food chain, innovated its product to capture a new audience who would purchase the McFlurry in Indoneisa.

Campaign details

Brand: McDonald'sLead Agency: Omnicom Media GroupRegion: APAC

Strategy

Objective

McDonald's, a household name around the globe, is also a highly familiar brand among Indonesian consumers. McFlurry ice cream is the McDonald's fans' favorite...