McDonald's - Myth Busting McDonald's Style

This is a story of how planning helped McDonald's talk about a very sensitive and emotional issue, the quality of their food, in a credible and engaging way.
Agency: DDB SydneyAuthor: Leif Stromnes

McDonald's – Mvth Busting McDonald's Style

THE BRIEF FROM HELL?

Once in every advertising man's life, a spectacularly thorny assignment comes along. This assignment normally has the ability to confer immediate...