McDonalds - My greatest feat

Changing the way people were thinking and feeling towards the brand was the foundation for this campaign.

McDonalds – My greatest feat

Category: Corporate Image/Reputation (Gold), Healthy Eating Active Lifestyles (Bronze)Agency: DDB New Zealand LtdAdvertiser: McDonalds

SUMMARY

My Greatest Feat was a brave campaign which took big risks to ultimately deliver significant rewards for McDonalds. It captured the imagination of the target audience and motivated them to take action to deliver McDonalds its strongest ever result in the New Zealand market.

MARKETING CHALLENGE

McDonalds bears the brunt of many claims around rates of obesity, especially in children.

It's global sponsoship of the Beijing Olympic Games provided the unique opportunity to make...

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