McDonalds - McText

The McText promotion is New Zealand’s most successful multi network text marketing campaign, with 25% of the all mobile phone users in New Zealand participating: up to 50,000 entries each day.


Agency: DDB Advertiser: McDonald's Restaurants (NZ) Ltd Awards: Retail/Etail (Bronze)

Marketing Challenge

15-24 year-olds are widely recognized as being a target group that is hard to reach and engage with. However the rapid uptake of texting...