McDonald’s - Crew Launch

While McDonald’s is a brand loved for its food, it was not high on the agenda of people looking for work.

McDonald’s - Crew Launch


Corporate Reputation/Image DDB New Zealand, WRC McDonald's


While McDonald's is a brand loved for its food, it was not high on the agenda of people looking for work. This, combined with the fact New Zealand was experiencing the tightest employment market for many years, meant McDonald's was finding it difficult to attract good calibre employees.

DDB New Zealand and WRC's campaign, The Crew Launch, has been sensational for McDonald's. The role of advertising in making potential and existing employees feel better about McDonald's was exceptional. It demonstrated how the power...

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