McCann Erickson Athens (Greece) – Ideacookies
Campaign Title IdeacookiesBrand McCann Erickson AthensCategory A4 Business to Business incl. B2BMedal GoldAgency McCann Erickson Athens
SUMMARY
Since Greeks enjoy at least three coffees a day, the concept of Ideacookies was that ideas wrapped in individually packed cookies would make their day. McCann Erickson Athens wanted to outdo itself in creativity and innovation by getting marketing personnel to sample a cookie, then phone or visit the website to see what the agency could do for them.
CHALLENGES
The challenge was to get 2,000...