McCain Foods GB: A hot potato

This case study describes how McCain Foods in the UK set out to grow the size of the frozen potato category with the launch of McCain Ready Baked Jackets.

McCain Foods GB: A hot potato

PHD London

What were the objectives for the creative work?

Commercial objectives

  • Grow the size of the frozen potato category - bring new consumers to the frozen food aisle of the supermarket with the launch of McCain Ready B

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