McCain: Introducing regenerative agriculture to the next generation, on their terms

McCain Foods, a food producer, partnered with one of the most popular worlds on the Roblox platform, Livetopia, to globally launch its new limited-edition product McCain Regen Fries, connect with the next generation of audiences, generate cultural energy, and commit to implementing regenerative farming.

Our planet survives thanks to a few centimetres of soil that grows 95 percent of our food. Yet, with the equivalent of one football pitch of soil eroding every five seconds, 90 percent of the Earth's topsoil is likely to be at risk by 2050. As a global leader in food production, McCain Foods is responding to this crisis by committing to implementing regenerative farming across 100 percent of its potato acreage by 2030.

But for the food industry as a whole to successfully move to regenerative farming practices, consumers need to get onside: they need to understand what it...

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