McCafé: Want Coffee? Simple

Salma EL Refaei

McCafé, a food and drink brand, launched a campaign in Egypt to generate enough buzz to double the store traffic in one month.

Campaign details

Brand: McCafé Brand owner: McDonald's Entrant company: FP7 McCannIdea creation: FP7 McCann Cairo Market: Egypt Sector: Restaurants & takeaways Media channels: Product sampling, Social media, Online video, Outdoor, Out-of-home Budget:1 - 3 million...

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