McCafé: Want Coffee? Simple

Salma EL Refaei

McCafé, a food and drink brand, launched a campaign in Egypt to generate enough buzz to double the store traffic in one month.

Campaign details

Brand: McCafé Brand owner: McDonald's Entrant company: FP7 McCannIdea creation: FP7 McCann Cairo Market: Egypt Sector: Restaurants & takeaways Media channels: Product sampling, Social media, Online video, Outdoor, Out-of-home Budget: 1 - 3 million

Executive summary

McDonald’s has always had a uniquely solid presence and an unmatched spot in Egyptians’ hearts and minds. McCafé, however, unfairly wasn’t enjoying the same popularity that it truly deserved despite its high-quality, affordable coffee and wide reach in Egypt. Instead, coffee for Egyptians meant other tycoon...

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