McCafé: Great coffee. Simple.

Mario Morby, Tina Sioufi

McCafe, the coffeehouse chain, used the power of simplicity to make an impact in an overly saturated coffee market in the UAE.

Campaign details

Brand: McDonald'sBrand owner: Mcdonald'sEntrant company: FP7 McCann, DubaiMedia: Studio M, Dubai / UM DubaiMarket: United Arab EmiratesSector: Restaurants & takeawaysMedia channels:Online display, Online video, Outdoor,out-of-home, Print...

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