McCafé: Great coffee. Simple.

McCafe, the coffeehouse chain, used the power of simplicity to make an impact in an overly saturated coffee market in the UAE.

Campaign details

Brand: McDonald'sBrand owner: Mcdonald'sEntrant company: FP7 McCann, DubaiMedia: Studio M, Dubai / UM DubaiMarket: United Arab EmiratesSector: Restaurants & takeawaysMedia channels:Online display, Online video, Outdoor,out-of-home, Print...