McCafé: Coffee? Simple.

Dina El Dessouky

McCafé ran a TV and digital-led campaign in Egypt to drive store traffic and sales.

Campaign details

Brand: McCaféBrand owner: McDonald'sEntrant company: FP7 McCann CairoIdea creation: FP7 McCann CairoMarket: EgyptSector: Restaurants and takeawaysMedia channels: Online video, Point-of-purchase, In-store, Product sampling, Social...

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