McCafé: Coffee? Simple.

McCafé ran a TV and digital-led campaign in Egypt to drive store traffic and sales.

Campaign details

Brand: McCaféBrand owner: McDonald'sEntrant company: FP7 McCann CairoIdea creation: FP7 McCann CairoMarket: EgyptSector: Restaurants and takeawaysMedia channels: Online video, Point-of-purchase, In-store, Product sampling, Social...