M&C Saatchi Open House: From closed shop to open house

M&C Saatchi, an international communications network, launched a campaign in London to transform how it presented itself and to attract new talent.

Campaign details

Brand: M&C Saatchi Open HouseAgency: M&C Saatchi London

Summary

The trickiest client to get right is your own organisation.

Here, a famous advertising brand transformed how it presented itself, to attract fresh talent. It replaced and reinvented ingrained recruitment practices.

And did the last thing it was ever likely to do: It opened itself up.

Often respected, sometimes feared, but rarely loved, for nearly three decades M&C Saatchi had successfully milked its black and white reputation. Carefully guarded secrets being as much part of its show as spikey notoriety.

Then the climate changed. And the...

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