Not just different but meaningfully different

Marketers are increasingly said to be prioritising "relevance" in their brand communications.

Not just different but meaningfully different

Nigel Hollis

For many years, a smooth green stone has sat on my desk. It's a piece of serpentine that I was given when, as a small child, I visited an artist's workshop in Scotland. Truthfully, it's a pretty unremarkable rock, and I doubt that anyone else would find it interesting, but it means something to me.

You may have some trinket or memento on your desk as well—something that doesn't have any practical purpose and appears insignificant to others, but is meaningful to you. Your unique history with the object makes it special....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands