How marketers can optimize video creative in China

This article offers six key tips for creating engaging video content in the Chinese market, where multiscreen users are amongst the world leaders when it comes to watching videos on their digital devices.

How marketers can optimize video creative in China

Multiscreen users in China are amongst the world leaders when it comes to watching videos on their digital devices, according to Millward Brown's latest AdReaction study.

Although this is a big opportunity for marketers with ambitions of widening their market shares through digital channels, AdReaction also shows that the receptivity of Chinese consumers towards video ads on their smartphones is one of the lowest. Her

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