MB Bank: Mobile app marketing campaign

MB Bank, a financial services brand, increased app sign-ups and retention rate for the MB Bank app in Vietnam by using a technology tracking platform to gain the support of publishers and turn it into a super app.

Campaign details

Brand: MB BankLead Agency: ACCESSTRADE VIET NAMRegion: APAC

Strategy

Objective
  • Key strategic objective: acquire 2.5 million new eKYC qualified app users within 6 months for MB Bank app.
  • 4 key challenges to overcome:
    • First, the eKYC process...