Mazda Southern Africa: Mazda Made With Soul

Mazda, a car manufacturer, produced a docuseries in South Africa, Made with Soul, introducing viewers to three local craftsmen to drive brand love, humanise the brand, create fans, increase awareness and followers, generate engagement and drive first-party data collection.

Campaign details

Brand: Mazda Brand owner: Mazda Entrant company: Planit Media Idea creation: Planit Media Gauteng Market: South Africa Sector: Automakers & marques Media channels: Competitions & contests, Content marketing, Mobile & apps, Online display, Social media, Video on demand, Websites & microsites, Word of mouth, Influencers, KOLsBudget: Up to 500k

Campaign video

Creative assets

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