Mazda – Zoom Zoom Challenge

In the recent past, Mazda has employed virtually no brand communications or activity in Ireland, meaning consumers had a view of Mazda of having produced good cars in the past, but with a general lack of knowledge of the current range of cars and what the brand stood for: namely, the 'Zoom-Zoom' values of being challenging, fun, spirited and dynamic.
  

Mazda – Zoom Zoom Challenge

Agency name: direction@JWT Client name: Mazda Motor Ireland Category: Brand-building Country: Ireland

BACKGROUND

As a result of Mazda in Ireland having had virtually no brand communications or activity with any...

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