Maytag Corporation: Lonely Maytag Repairman campaign (1967-1990s)

Maytag Corporation, emphasized the dependability of its washing machines and other household appliances with an advertising campaign starring a Maytag repairman who was bored and lonely because the company's machines never broke down and he had no work to do.

Maytag Corporation: Lonely Maytag Repairman campaign

Susan Risland

Overview

Maytag Corporation, emphasized the dependability of its washing machines and other household appliances with an advertising campaign starring a Maytag repairman who was bored and...