Maytag Corporation: Dependability campaign (1960s-1990s)

For decades, instead of listing the features of individual models, Maytag Corporation cultivated a distinctive image by emphasizing the overall reliability of its major appliances.

Maytag Corporation: Dependability campaign

Susan Risland

Overview

For decades, instead of listing the features of individual models, Maytag Corporation cultivated a distinctive image by emphasizing the overall reliability of its major appliances. True stories...