Mayor of London: Having a word with men

The Mayor of London, Sadiq Khan, launched Have a Word to provide genuine behaviour change surrounding violence against women in London without blaming women and instead unravelling the male psyche through an online film and out of home ads.

Executive Summary

This is a story of two strategists, trying to solve an age-old problem: male violence against women and girls.

If there was a simple solve to this challenge, in the history of womankind, wouldn't someone have found it by now?

The story of this planning process is not simple: there is no single moment of insight, no single thought. It was only by peeling away each layer of the challenge and stripping away each element of the male psyche that we could, as a team, really plumb the depths of the problem and create a strategy that, this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands