Mayor of London: Have a Word

The Mayor of London ran the multichannel Have A Word campaign to increase awareness and urgency around the issue of male violence against women, and to encourage men to challenge misogyny in the United Kingdom.

Campaign video: Mayor of London – Have a Word

Read the full campaign case study

Selected creative: Mayor of London – Have a Word


Agency: Ogilvy LondonAccount Director PR: Gemma GinsbergArt Director / Copywriter / Creative Director: Andy Forrest / Nicola WoodBehavioural Science: Mike Hughes / Tara AustinChief Creative Officer: Andre LaurentinoChief Executive Creative Director: Jules ChalkleyClient Partner PR: Fola OdumosuExecutive Creative & Strategy: Charlie ConeyExecutive Creative Director Design: Luke RidgwaySenior Print Producer: Heather HartStrategy:Andrew Lopez / Bianca...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands