Mayor of London: Have a word

The Mayor of London generated impressions, reach and mentions in the UK by challenging the misogynistic behaviour of men.

Objective

Create a campaign for the Mayor of London which changes the attitudes and actions of men when it comes to violence against women and girls and - ultimately - make London a safer place for women.

Strategy, Creative & Method

For too long men have been bystanders when it comes to witnessing misogynistic behaviour. They dismiss casual harassment and sexist banter as harmless and playful - and don't see themselves as bad guys. But studies show violence against women and girls often starts with words, making it important to stop this behaviour before it escalates into something even more...

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