Maybelline: The journey to inspire Gen Z

Maybelline New York, a makeup brand, launched the Mấy Bé Lì campaign in Vietnam to connect with Gen Z.

Campaign details

Brand: Maybelline New YorkLead Agency: Circus Digital/ Tiktok/ StarcomRegion: APAC

Strategy

Objective

As a No.1 Makeup brand in the mass market, Maybelline New York has always associated itself with the bold & dynamic lifestyle of youngsters,...

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