Maybelline: The foundation of fairness

A campaign by Maybelline, the cosmetic company, in India increased sales and awareness by appealing to the diverse skin tones of India.

Campaign details

Brand: MaybellineBrand owner: L'OréalEntrant company: McCann India, MumbaiMedia: Foxymoron, MumbaiMarket: IndiaSector: Cosmetics, beauty aidsMedia channels:Cinema, Magazines - consumer, Online video, Outdoor, out-of-home, Point-of-purchase,...