Maybelline New York: Enhancing Maybelline New York new growth avenue via live shopping and video shopping ads

Maybelline, a makeup brand, launched a campaign in Indonesia to further increase its market share, stay relevant, provide an optimum, seamless brand experience and improve sales.

Campaign details

Brand: Maybelline New YorkAgency: WAVEMAKERRegion: APAC

Strategy

Objective

Maybelline has the ambition to further increase its market share by targeting the younger audience of 18-34 years old.

As consumer behavior shifted to online shopping following the pandemic, Maybelline needed to find a new and effective way to provide an optimum, seamless brand experience to consumers online - while improving their sales.

L'Oreal seeks to stay relevant actively engage with the beauty community as their main target market by leveraging latest trends. They saw the opportunity to achieve these objectives by tapping onto TikTok...

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