Maybelline New York: Enhancing Maybelline New York new growth avenue via live shopping and video shopping ads

Maybelline, a makeup brand, launched a campaign in Indonesia to further increase its market share, stay relevant, provide an optimum, seamless brand experience and improve sales.

Campaign details

Brand: Maybelline New YorkAgency: WAVEMAKERRegion: APAC

Strategy

Objective

Maybelline has the ambition to further increase its market share by targeting the younger audience of 18-34 years old.

As consumer behavior shifted to online shopping...

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