Brand: MaybellineAgency: TikTok IndonesiaRegion: APAC
Maybelline has the ambition to further increase market share by doing market penetration especially on the younger target audience of 18-34 years old.
Pandemic shifted consumer behavior more toward online shopping. This has become a challenge for Maybelline as makeup purchases are highly related to product trials which used to be dominated by offline store experience. Maybelline needs to find a new and better way for promoting brand experience to consumers.
Thus they leveraged the short and long forms of videos that TikTok is known for...