Maxxium - Absolut Cut: What’s your cut?

ABSOLUT CUT, a new vodka premix, was being launched in the ANZ market. The product was housed in a clear 330ml bottle with distinctive 'cuts' etched into the glass, and was 5.5% alcohol, lower than its competitors.
Agency: Naked CommunicationsAuthors: Adam Ferrier and Michelle Lee

Maxxium – Absolut Cut: What's your cut?

Finalist – Campaign for New Brand or Advertiser

Agency: Naked Communications Client: Maxxium Product: Absolut Cut

SYNOPSIS

We all have a story to tell, we all want to express ourselves, and we're all an artist. In this increasingly homogenized world of blanket marketing and bland brands however, it's increasingly difficult to express your individuality and it's difficult for your individual story to be told. However, it is the combination of these individuals and the stories they have to tell that...

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