Maxxium - Absolut Cut: What’s your cut?

ABSOLUT CUT, a new vodka premix, was being launched in the ANZ market. The product was housed in a clear 330ml bottle with distinctive 'cuts' etched into the glass, and was 5.5% alcohol, lower than its competitors.
Agency: Naked CommunicationsAuthors: Adam Ferrier and Michelle Lee

Maxxium – Absolut Cut: What's your cut?

Finalist – Campaign for New Brand or Advertiser

Agency: Naked Communications Client: Maxxium Product: Absolut Cut


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