Maxwell House Coffee: Good To The Last Drop campaign

Maxwell House Coffee's upturned coffee cup with the last drops coming out became one of the most recognized trademarks in America.

Maxwell House Coffee: Good To The Last Drop campaign

Sally Myers

Overview

Maxwell House Coffee's upturned coffee cup with the last drops coming out became one of the most recognized trademarks in America. Named after a hotel in Nashville, Tennessee, that sold a special coffee blend developed by Joel Cheek & Sons, Maxwell House was a top seller for eight decades. The slogan "Good to the Last Drop," attributed to President Theodore Roosevelt, has been used more or less continuously since the early 1900s, when good ground coffee was a novelty rather than the commonplace product it later became. The...

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