Maxis: Usahawira: Championing local business heroes to inspire digitalisation among SMEs
Lynette Ho, Benjamin Cheong
Malaysian telecommunications services provider Maxis Business created UsahaWIRA, a campaign targeting small and medium enterprises (SME), to gain customers and market share in a government SME Digitalisation Grant initiative.
Campaign details
Brand: Maxis Communications Brand owner: Maxis Communications Entrant company: MaxisIdea creation: ARC Worldwide Kuala Lumpur Market: Malaysia Sector: Information technology Media channels:Sponsorship - media, Television & Connected TV, Online...