Maxis: Turning always-on branded content into a business advantage

Maxis, a telco, created an educational content initiative in Malaysia to increase awareness and consideration among small- and medium-size enterprises (SMEs).

Campaign details

Brand: Maxis Communications Brand owner: Maxis Communications Entrant company: MaxisIdea creation: ARC Worldwide Kuala Lumpur Market: Malaysia Sector: Telephone & internet services Media channels: Sponsorship - media, Websites & microsites, Print - general, Online video, Merchandise & free gifts, Social media, Television & Connected TV, Radio & audio Budget: 1 - 3 million

Campaign video

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