Maxis: The secret to Maxis gaming

Malaysian telco Maxis created and supported an all-Malaysian esports team in order to grow mobile network usage, revenue from direct-carrier billing and brand preference among youth gamers.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Content marketing, Gaming & in-game...