Maxis: The most unforgettable Chinese New Year
June Gan, Tai Kam Leong, Emir Shafri
Malaysian telco Maxis needed to improve engage, reach and brand perceptions among families during Chinese New Year (CNY) so it designed products for dementia sufferers and their carers, and publicised them with demonstrations and a film.
Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet services Media channels:Mobile & apps, Online video, Outdoor,...
