Maxis: MaxisONE Share – The new #CoupleGoals

June Gan, Tai Kam Leong, Emir Shafri

Malaysian telco Maxis ran an influencer-led campaign targeting young couples to grow subscriptions and penetration for its shared line product, and increase brand preference.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet services Media channels:Online video, Public relations, Search marketing,...

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