Maxis: Maxis Business spark series
Lynette Ho, William Lau, Jennifer Khor, Emir Shafri, Eelyn Ng
Malaysian telco Maxis needed to build brand recognition as a managed IT solutions provider so it targeted large businesses (75-250 employee) in order to grow engagement and satisfaction.
Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Content marketing, Email marketing, Events...
