Maxis: #KitaSapotKita (We Support Each Other)

Malaysian telco Maxis ran an entertainment-led social media campaign during the country's Covid-19 lockdown; its goals were to reduce negative sentiment and grow reach and engagement to reclaim the Number 1 rank in brand preference.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Livestreaming, Online video, Social media,...