Maxis: iPhone SE – The smarter choice during tough times

Malaysian teleco Maxis leveraged the iPhone SE launch to reverse declining device sales, increase revenue and boost brand preference and purchase intent.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Content marketing, Online display, Online...