Maxis: iPhone SE – The smarter choice during tough times
Sailendra Kaliapan, Sharon Hew, Benjamin Woo, Tai Kam Leong, Emir Shafri
Malaysian teleco Maxis leveraged the iPhone SE launch to reverse declining device sales, increase revenue and boost brand preference and purchase intent.
Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Content marketing, Online display, Online...
